Homes are so much more than just walls and windows, they are the setting to create life-long memories. We partnered with Houseful, an RBC company, for their official launch in Canada. We designed this national broadcast campaign to bring brand awareness and connect to new audiences. This spot is the hero video that combines all three storylines of new home buyers and is accompanied by three subsequent ads which explores each profile further. All ads were shot for both horizontal and vertical aspect ratios with multiple cut downs for various platforms.